 About
Blakley Creative and Build Me A Site
We aren't (in the traditional sense) a web site builder, an advertising
agency, a PR firm, design firm, a specialty house or a direct
mail agency. We are all of these in one marketing company, in
the truest sense of the word. Integrated solutions are our goal
here. Not just the project, but the product, is our focus. We
specialize in non-specialization.
If all you need from us is a web site we can do that, but if
you want to expand the scope to include other parts of your overall
marketing strategy we can do that too.
Your image is everything. Though your image is as important to
us as it is to you. Cosmetics alone, while playing a part, will
not rule our thinking. Sure we want your piece to "look"
good, but if it misses the mark on message, it doesn't. What's
generally missing in most advertising messages are the "big"
ideas. It is not always attainable, but it is at the heart of
everything we strive to do.
A web site or advertising alone cannot sell a product. In the
words of David Ogilvy*, in reference to an Alfred Politz and Howard
Morgens belief that, "[good] advertising can actually accelerate
the demise of an inferior product." In other words, all we
can do is call attention to your product or service, but it better
be able to withstand the heat. We've experienced this principle
in practice.
Asking a lot of questions is what we do best. Who else knows
more about your business and your niche than you. We believe the
better defined the question the more obvious the answer. Some
reality is always a given; budget, timeliness and look. As for
the rest there are as many ideas as there are stars in the sky.
This company doesn't have hours of operation we have responsibilities.
The occasional all-nighters aren't unheard of. We work to a deadline
not five or six o'clock.
Blakley Creative brings decades of experience to the table. No
not a group of crotchety old men, but young at heart down-to-earth
experience (age having no bearing). Being a virtual company means
that the actual players will change depending on the situation
at hand. Our overhead is low, yet that is no excuse for a lack
of professional, timely productivity. Some work from their homes
while some actually maintain specific office spaces. Almost all
are self employed and rely on results not a guaranteed paycheck.
The Internet makes all of this possible and allows us to bring
in the best minds in the world, to your job, literally.
The founder, Ray Blakley experience in general media advertising,
direct mail and multimedia goes back to 1981. Since 1995 he and
his team have plied their skills in the area of web site design
and interactive presentations, while still working in traditional
forms of media, print, video, etc.
*Confessions of an Advertising
Man – 1963, by David Ogilvy
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